Greater Fort Lauderdale CVB Launches Transgender Initiative

Greater Fort Lauderdale CVB Launches Transgender InitiativeUnquestionably, the Greater Fort Lauderdale Convention & Visitors Bureau is a pioneer when it comes to marketing to the LGBT community, having creating its first LGBT campaign as far back as 1996. Now, the CVB is furthering those efforts with the launch of an initiative that focuses on ways in which to deliver welcoming and authentic travel experiences to transgender visitors.

To get the ball rolling on the initiative, the CVB has been consulting with the Broward Sheriff’s Office and the Pride Center At Equality Park of South Florida, which has a transgender department, about ways in which to be more sensitive to needs of transgender travelers, said Richard Gray, the CVB’s managing director for the LGBT market. It is also adopting best practices and training for CVB members and others employed in the tourism and hospitality industry, and has hosted roundtable discussions with Fort Lauderdale community leaders.

>> Read More