One drag boutique’s mission to keep Brooklyn ‘GAY AS F—K’

Lined wall to wall with neon pumps, candy-colored wigs, and color-blocked jocks, House of La Rue definitely lives up to its title as a “style, glam, and drag emporium.”

The store opened in Brooklyn’s Bushwick neighborhood at the tail end of last year, providing a colorful contrast to its more industrial-looking surroundings. Owner Alan Cancelino says he doesn’t mind the brick and concrete.

“We sparkle wherever we are,” he said.

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