Hoteliers know that understanding every guest is pivotal to building trust among travelers, and thus pivotal to growing business.
LGBT travelers are currently taking the travel industry by storm, and that was evident at the 2015 IGLTA Annual Global Convention.
Celebrating its 32nd year, the IGLTA Annual Global Convention included major sponsors and partners from the hospitality industry, including sponsor Montage Beverly Hills and partners Hyatt, Hilton, Melia Hotels, Belmond and MGM Resorts.
Community Marketing Inc. recently conducted a survey of more than 3,500 self-identified members of the LGBT community. Thomas Roth and David Paisley from Community Marketing shared the results of the 19th LGBT Tourism & Hospitality report at the conference, identifying trends in the United States hospitality industry, among other things.