Broward tourism officials hope to draw more LGBT families with children to area

To attract more gay parents with children, hotels might consider installing baby-changing stations in their men’s restrooms.

That was one takeaway from a survey unveiled Friday for the Greater Fort Lauderdale Convention and Visitors Bureau on travel by LGBT families.

The Broward County bureau is the first in North America to commission a survey on that growing travel segment, which has been little targeted to date.

Today, LGBT couple traveling with children are mainly women. Lesbian and bisexual women are about 2.5 times more likely than gay and bisexual men to have children, said David Paisley, senior reseacher at Community Marketing & Insights, a San Francisco firm specialized in lesbian, gay, bisexual and transgender markets.

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