These days, it seems just about everybody is after that rainbow dollar.
And the recent federal ruling by the Supreme Court to allow same-sex marriage in all 50 states will only further the expansion of cities, both large and small, marketing toward the gay community, which represents an estimated $70 billion travel market, or around six to eight percent of the entire travel market.
“Within every jurisdiction, it sends a signal to the world that says gay people are on the same footing as everyone else,” says Ed Salvato, editor-in-chief of ManAboutWorld, a gay travel magazine.