Daddy Couture, a queer fashion brand, has built up a strong following among the gay community for their range of shirts, undies, hoodies and more. They believe that anyone can be a daddy, regardless of sexual orientation, age, or gender, and their clothing line reflects that! They also have a strong Instagram presence, which is where they showcase their range.
The company has partnered with queer icons Chris Crocker and Tiffany Pollard, both of whom feature heavily as models on the Daddy Couture Instagram page (particularly Crocker). This partnership has helped the brand to reach a wide audience, and grown their online community to reach around the world.
Daddy Couture is headquartered in New York, New York and Melbourne in Australia – two of the most gay friendly cities in the world. These areas have a huge gay community, which helps the brand to work out what they target market wants out of a clothing chain that is meant to be extra.