Las Vegas has stepped up its marketing efforts to attract gay and lesbian travelers from all over the world.
National television campaigns started earlier in the year that played off the “What happens here, stays here” mantra, and was given a boon with the appeals’ court decision to legalize gay marriage in Nevada in October.
Las Vegas positions itself as being open and welcoming to everyone. But the city isn’t known for being a gay destination, and doesn’t have the strong following of LGBT travelers such as San Francisco or Palm Springs.
LoAnn Halden, media director for the International Gay and Lesbian Travel Association, said that Las Vegas doesn’t need to compete with cities like that, because the Vegas experience is one that speaks for itself.