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New Hotel to Open in Asbury Park

A derelict Salvation Army building is being transformed into The Asbury, the shore town’s first new hotel to open in more than 50 years.

A popular gay vacation spot along the Jersey Shore, Asbury Park has seen an influx of gentrification but there hasn’t been a completely new hotel to open in the seaside town in 50 years. Now, an abandoned former Salvation Army building, located two blocks from the beach, will be rehabed into a hotel known as The Asbury for a planned opening in May 2016. According to a new press release for the real estate developers iStar, “The Asbury mashes up Asbury Park’s Victorian-era history, rock-n-roll present, and shiny future into a new kind of social hub.”

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And let’s be honest, that’s pretty darn gay.