Pride Fort Lauderdale Continues Rebranding Efforts

As Pride Fort Lauderdale slowly makes progress in jettisoning the last vestiges of its former name – selling its remaining “Pride South Florida” T-shirts and changing its name in its bylaws and on its website – progress is also being made in its upcoming Pride festival.

This year’s Pride, rescheduled to October 10 and 11 to avoid a conflict of interest with Wilton Manors’ Stonewall festival in June, will be held at the War Memorial Auditorium in Fort Lauderdale’s Holiday Park.

“We want to make it meaningful,” said Pride Fort Lauderdale Chair Norm Kent. To that end, Kent said the focus will be on encouraging HIV/AIDS testing by festival goers.

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